Chief Navigating Officer

Victoria Michaels

Victoria Michaels has over 20 years of working across a range of industries from fashion to food and has over 15 years of experience working as Asian Market Director for Jack Links, the world’s #1 producer of meat snacks.

With an excellent knowledge of the FMCG industry, Victoria has been responsible for establishing and growing the Asian markets including Korea, Japan, Taiwan, and Costco International markets, into which she has successfully launched multiple products.

Over the last 20 years, Victoria has developed very strong business relationships overseas in retail, food service, food manufacturing, import & distribution— relationships that were built on trust and consistent execution.

victoria@exportnav.com

Director

Jacob Michaels

Jacob has 14 years of experience working in Asia, with over 10 years specialising in NZ food export to Korea. Utilising his deep and extensive industry relations, he has successfully launched multiple brands and products nationwide in Korea, each to #1 in their category.

• Took NZ's oldest honey brand from zero to the #1 exported honey brand in Korea

• Launched NZ's largest bakery manufacturer into Korea's #1 cafe chain, Starbucks.

• Launched our very own Moana Park in Korea's #1 retailer, making it the #1 selling NZ Sauvignon Blanc in Korea

jacob@exportnav.com

In-Market Operations Manager - South Korea

Chris Lee

Chris is managing Korean operations on the ground and has over 13 years of experience working in FMCG in Korea, working directly with a range of top retailers from hypermarkets, club warehouses, department stores, CVS and online.

chris@exportnav.com

Project Manager

Dahee Sohn

Dahee skillfully manages projects and client relations for the consultants at ExportNav.

She completed her BCom in Marketing and Management at Victoria University of Wellington in 2019 and has experience working in various different industries including international education, eco packaging distribution, and global hospitality and event management.

Always eager to take on new challenges, Dahee shines when keeping up with new trends and global markets. Dahee brings to her work a varied wealth of knowledge and research skills to fully support her consultants and clients with their export journey.

dahee@exportnav.com